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Festivals

  (Credit: Shane Kelly (ballinascreen.com) via Flickr) Live brand activity and festivals go together hand in hand. It makes sense for brands to carry out activity in these locations as they are large...

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Experiential Evaluation and ROI – A Few Thoughts After Guide Live Winter 2013

I wanted to put down some thoughts on paper (albeit electronic) after being involved in the ROI panel discussion at Guide Live 2013 on the 24th October (for more information see here). The panel...

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